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在企业的营销管理过程中体现了市场营销管理的内容和流程,而市场营销管理是指企业区分、探究、选择和发掘市场营销的时机,计划、实施和控制企业营销的活动。换句话说,市场营销是企业为完善自身目标的一个环节。本文探究了企业市场营销在新时期的创新和发展,开始是讲述了中国的企业营销管理在新时期的目标及其重要性,然后说明了当前企业市场管理所面对的问题,从多个层次对企业营销管理进行分析和探讨,并提出了自己的看法,具有一定的参考价值。
In the process of enterprise marketing management reflects the content and process of marketing management, and marketing management refers to the enterprise to distinguish, explore, select and explore marketing opportunities, planning, implementation and control of corporate marketing activities. In other words, marketing is a part of the business to improve their own goals. This article explores the innovation and development of enterprise marketing in the new period. The beginning is about the goal and importance of China’s enterprise marketing management in the new era. Then it explains the problems that the current enterprise market management faces from multiple levels Analysis and discussion of marketing management of enterprises, and put forward their own views, with some reference value.