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县级电视台是最基础的广播电视机构,由于受到技术、资金和人才等因素的限制,在现代信息科技高速发展的快车道上,一直处于比较滞后的状态。然而新媒体的到来给县级电视台带来了全新的挑战和机遇。县级电视媒体机构只有充分地整合新媒体资源才能在新的形势下,实现高效的发展。本文结合当前县级电视台新闻节目的发展现状以及新媒体环境对广播电视产业的影响,分析了县级电视台和新媒体资源整合的具体策略,希望可以给县级电视台工作者提供参考。
County-level television stations are the most basic radio and television agencies. Due to the limitations of technology, funds and talents, the county-level television stations have been lagging behind in the rapid development of modern information technology. However, the arrival of new media has brought brand-new challenges and opportunities to county-level television stations. Only by fully integrating new media resources can county-level television media agencies realize efficient development in the new situation. Based on the current situation of the development of news programs at the county level and the impact of the new media environment on the radio and television industry, this paper analyzes the specific strategies for the integration of county-level television and new media resources, hoping to provide a reference for county-level TV station workers.