The 2O-year successful experiences of Shenzhen gold jewellery industry is: policy support, paying attentions to those enterprises of foreign investment with domestic technical co-operation, encouraging concept renovation, breaking down old system, and supporting key enterprises to pull the whole industry. Facing future challenges and chances, besides more policy support it is important to speed up creations in system, technology and production, in order to improve comprehensive competitive ability and succeed in competition. The 2O-year successful experiences of Shenzhen gold jewelery industry is: policy support, paying attentions to those enterprises of foreign investment with domestic technical co-operation, encouraging concept renovation, breaking down old system, and supporting key enterprises to pull the whole industry. Facing future challenges and chances, besides more policy support it is important to speed up creations in system, technology and production, in order to improve comprehensive competitiveness ability and succeed in competition.