营销者说媒体分化会给所有全国范畴品牌带来痛苦,很少有品牌在中国1600个县和200多个地级市销售都很好。在这种情况下,金六福如何做?我们找到了自己的道路。2016年是我到金六福的第三年。这三年,金六福有很多变化:首先,从传统管理方式转换为现代营销方式。例如,从粗糙的经销商管理模式,开始向线下渠道注入一千多员工,做到网点精细化。两年我们进行了10万多次线下活动。这些活动让我们对消费者增进了解并带来了渠道控制力。这让 Marketers say the media divide will bring pain to all national brands, with few brands selling well in 1600 counties and more than 200 prefecture-level cities in China. In this case, how does JLF work? We have found our own way. 2016 is my third year to JLF. In the past three years, there are many changes in JLF: First, the transformation from the traditional management mode to the modern marketing mode. For example, starting from the rough dealer management model, it began to inject more than 1,000 employees into the offline channels to refine the outlets. We conducted more than 100,000 offline activities in two years. These activities allow us to gain greater consumer awareness and channel control. This allows