沟通(communication)是管理学的一个主要原则,对促进相互协调、决策和控制具有积极意义。沟通涉及组织的内部和外部。与外部的沟通在商务活动中非常重要,它可以帮助获得信息并适时作出正确决策。客户是组织实现目标的要素,与客户有效的沟通可以产生竞争优势。文章着重探讨有效沟通的形式和模式。 Communication is a major principle in management and has positive implications for promoting coordination, decision-making and control. Communication involves the organization’s internal and external. Communication with the outside world is very important in business activities, it can help get the information and make the right decisions in due course. Clients are the elements of an organization’s goal of achieving effective competitive communication with customers. The article focuses on the form and pattern of effective communication.