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人们常说“题好一半文”,可见文章的标题占据着举足轻重的份量和地位。新闻的特点决定了它的标题更应像磁石般地吸引读者的目光,平淡无奇的新闻标题是抓不住读者的。标题就好比是文章的眼睛,当我们面对一个陌生人的时候,如果他有一双会说话的眼睛,那么此人的魅力通常是难以抗拒的,一种亲近的感觉便会在心间弥漫开来。同样,熠熠生辉的新闻标题能让读者在阅读的第一印象中获得审美的愉悦感。
It is often said that “the title is better than half the text,” and the title of the article occupies a pivotal position and weight. The characteristics of news determine its title should be more like a magnet to attract the reader’s attention, bland news headline is unable to grasp the reader. The headline is like the essay’s eyes. When we face a stranger, if he has a pair of talking eyes, his charm is usually irresistible. A close feeling will permeate the heart . Similarly, shiny news headlines give readers aesthetically pleasing experience in their first reading.