纵观近日在各大电视台播出的国内洗洁精品牌领头军的几只广告,我们可以发现他们的营销策略正从过去注重对产品本身功能进行诉求,转向深入挖掘产品或品牌的差异化特色,即为产品提炼核心概念,形成产品独特的销售主张(USP)。 Looking at a few advertisements of the leading army of domestic detergent brands broadcast on major television stations recently, we can find that their marketing strategy is focusing on appealing for the function of the products from the past and diverting on the differentiating features of the products or brands , That is, the core concept of product extraction, the formation of a unique product sales proposition (USP).