不是所有产品都可以大声地告诉使用对象:我可以让你得到什么或达到某种利益和效果。对某些特殊产品,直截了当的诉求反而会给消费者设置心理障碍,进而阻碍消费者将购买意愿付诸行动;而感性的诉求,反而会得到意想不到的佳果。 Not all products can be loudly told to use the object: I can let you get something or achieve some kind of interest and effect. For some special products, straightforward appeal will instead set the psychological barriers to consumers, and thus prevent consumers from purchasing will to put into action; and emotional appeal, but will get unexpected good results.