论文部分内容阅读
名牌服装显示着一定历史时期社会的文化与艺术,科学与技术的发展水平,也是服装文化发展到一定高度的必然现象.与其他服装发达国家一样,名牌服装在我国的服装发展中起到一种开拓市场和引导消费的重要作用.从服装文化和服装市场发展的规律来讲,名牌服装一般分为大众名牌服装和高品位名牌服装两类.大众名牌服装是以产品的销售量和覆盖面为主要特征的,产品的设计是以其实用性、普及性和质朴自然的整体风貌赢得消费者而立足市场的.高品位名牌服装则是以产品的高档次、高格调及其文化内涵为主要特征的,在产品的造型和风格上往往与国际流行趋势相呼应,在满足消费者物质需求的同时,渗透一种浓郁的民族精神和文化气息,从而使消费者的审美、情操得到熏陶和升华.以上两类名牌服装相互依存而共同维系着服装市场的繁荣.
Brand clothing shows a certain historical period of social culture and arts, science and technology, but also the development of clothing culture to a certain degree of inevitable phenomenon.As with other developed countries, brand-name clothing in the development of China’s clothing played a Market development and guide the important role of consumption.From the clothing culture and the development of the fashion market is concerned, the brand-name clothing is generally divided into popular brand-name clothing and high-grade designer clothes are two types of popular brand-name clothing is the product sales and coverage as the main Characteristics, product design is based on its practicality, popularity and simple and natural overall style to win consumers based on the market. High-grade brand-name clothing is the product of high-grade, high style and its cultural connotation as the main feature , In product styling and style are often echoes with the international fashion trends in meeting the material needs of consumers at the same time, infiltrating a strong national spirit and cultural atmosphere, so that consumers aesthetic and sentiments have been nurtured and sublimation. Two types of brand-name clothing interdependence and maintain the prosperity of the apparel market.