论文部分内容阅读
赞誉和口碑诠释着品牌的价值。在“十二五”的开局之年,山东省枣庄供电公司以品牌建设为载体,树立了良好的企业形象和社会形象,使“枣庄供电”成为一张闪亮的城市名片,得到了全社会的广泛认同。品牌的力量品牌是一个企业综合实力的体现,是一个企业文化的积淀。2011年,枣庄供电公司深入开展了“品牌塑造年”活动
Praise and word of mouth interpret the value of the brand. In the first year of the 12th Five-Year Plan, Zaozhuang Power Supply Company of Shandong Province takes the brand building as the carrier and establishes a good corporate image and social image, making Zaozhuang Power Supply a brilliant city card, Has been widely recognized by the whole society. Brand strength brand is an embodiment of the overall strength of enterprises, is a corporate culture. In 2011, Zaozhuang Power Supply Company carried out in-depth “Brand Building Year” activities