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武术乃中华民族之国粹,自20世纪70年代以李小龙为代表的“功夫片”打开了国门,让世界认识了“中国功夫”之后,到80年代《少林寺》的上映和90年代《卧虎藏龙》、《十面埋伏》、《英雄》等一批以“武”为题材的中国电影走向世界,使全世界掀起了“中国功夫”热。然而,中国武术要想持久健康地发展,就必须走产业化的道路。当前我国的武术产业的发展有着良好的外在机遇,有着广阔的国际发展空间和国内良好的政策环境以及不可替代的人力资源优势。但在其发展中也存在着一些不利因素,如管理体制落后;管理人才匮乏;外来文化的冲击以及全球性的经济衰退等,只有认清了我国武术产业发展面临的机遇和威胁,才能从实际出发,摸索出一条适合我国武术产业持续、科学发展的路子。
Since the martial arts was the quintessence of the Chinese nation, “Kung Fu” represented by Bruce Lee in the 1970s opened the door to the world and made the world aware of “Kung Fu” in China. By the time the “Shaolin Temple” was released in the 1980s and the “ Crouching Tiger, Hidden Dragon ”,“ Ambush ”and“ Heroes ”and a number of Chinese films featuring the theme of“ Wu ”have made the world a“ China Kung Fu ”hot. However, if we want to develop healthily and sustainably in China, we must take the road of industrialization. At present, the development of the martial arts industry in our country has a good external opportunity, a vast international development space and a good policy environment in our country, as well as irreplaceable human resources advantages. However, there are some unfavorable factors in its development, such as the backward management system, the shortage of management personnel, the impact of foreign culture and the global economic recession, etc. Only by recognizing the opportunities and threats facing the development of Chinese martial arts industry, Departure, to explore a suitable for our continuous and scientific development of martial arts industry.