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据中国糖酒食品业年度报告显示,2012年白酒销售收入将近3200亿,全年利润560.8亿,利润年均增长率31.8%。白酒行业近5年的利润增速是三个酒类行业(啤酒、葡萄酒、白酒)中最快的,是酒类行业中唯一的10年内吨价都在上升的子行业。原本只是消费品的白酒却逐渐升级为了奢侈品,甚至是一种投资商品。随着70后的主流化,80后的参与,90后的快速增长,70、80、90人群的消费活跃度早已超过了
According to the annual report of China Sugar & Food Industry, in 2012, the sales revenue of white wine was nearly 320 billion yuan and the annual profit was 56.80 billion with an average annual profit growth rate of 31.8%. The profit growth of the liquor industry in the recent 5 years is the fastest among the three liquor industries (beer, wine and liquor) and the only sub-industry in the liquor industry with an increase in the tonne price in 10 years. Originally only consumer goods are gradually upgraded to luxury white wine, or even an investment product. With the post-1970 mainstreaming, the participation after 80, and the rapid growth after 90, the activeness of the 70,80,90 population has already exceeded that of the 70,80,90 population