20世纪80年代初,市场调查活动在中国初露端倪,90年代初,随着外资企业的大量涌入,市场竞争的进一步加剧,中国的市场调查行业逐渐兴起。某种程度上讲,中国的市场调查业是在诸如保洁等跨国公司进入中国后,在它们的业务带动下发展起来的。而此后的十年间,是中国市场调查业蓬勃发展的十年,也是中国企业逐步认识到市场调查的作用、接受市场调查业的过程。 In the early 1980s, market research activities were exposed in China. In the early 1990s, with the influx of foreign-funded enterprises and the further intensification of market competition, China’s market research industry was gradually emerging. To some extent, China’s market research industry was developed under the guidance of their businesses after multinational corporations such as cleaning entered China. In the following ten years, China’s market research industry boomed. It is also a process by which Chinese enterprises gradually recognize the role of market research and accept market research.