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通过对当前国际网络外交前沿发展态势的梳理和经典案例的剖析,论述了网络外交四大主要策略模式:利用网络平台和新媒体工具进行信息的发布和收集;借助新媒体巧妙开展公关活动,塑造正面国家形象;联合互联网巨头运用科技制造外交压力,强行推销价值体系;借助社会化网络渗透他国网络社群,进行网络动员,引发政治运动。并通过对网络外交策略模式特点的总结,就如何开展更为有效的网络外交提出了可资借鉴的启示和建议。
Through the analysis of the current international network diplomacy frontier development situation and the classic case analysis, this paper discusses the four main tactics of network diplomacy: the use of network platforms and new media tools for information dissemination and collection; with the help of new media clever PR activities, shaping Positive national image; the United Internet giant to use technology to create diplomatic pressure to force the value of sales promotion system; with the help of social networks to infiltrate other countries network community for network mobilization, triggering political campaigns. Through the summary of the characteristics of the network diplomacy strategy mode, this paper puts forward some enlightenments and suggestions on how to carry out more effective network diplomacy.