在全媒体时代的影响下,传统媒体与新媒体逐渐展现出相互融合的趋势。基于此,本文对传统媒体与新媒体融合的渠道、内容和传播效果进行了比较分析,深入探讨了传统媒体与新媒体在获取信息的路径、信息的传播内容以及传播效果等方面的有效融合方式,同时展望了全媒体时代下传统媒体与新媒体今后的发展道路。 Under the influence of the all-media era, traditional media and new media gradually show the trend of mutual integration. Based on this, this article makes a comparative analysis of the channels, contents and the effects of the diffusion of traditional media and new media, and explores the effective integration of traditional media and new media in terms of access to information, dissemination of information and dissemination of information , While looking forward to the future development of traditional media and new media under the all-media era.