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采用案例分析的方法,结合S汽车集团横跨十年的电商发展历程,深入分析了汽车渠道参与者对汽车电商的接受意愿。基于协同演化理论,在电商的环境下,构建了企业、经销商、消费者三者协同演化动态能力的影响机制和框架,将企业所处的环境与动态能力的关系从单向因果关系拓展为多向交互因果关系,发展了企业动态能力的理论。
By using the method of case analysis and combining with the development history of E-commerce over the past ten years by S-Car Group, the willingness of participants in automobile channels to accept E-commerce is deeply analyzed. Based on the theory of co-evolution, this paper builds the mechanism and framework of the influence of the co-evolving dynamic capabilities of enterprises, distributors and consumers under the environment of e-commerce, and extends the relationship between the environment and dynamic capabilities of the enterprise from one-way causality For the multi-interaction causal relationship, the development of the dynamic capabilities of enterprises theory.