《申报》的京剧广告是中国近代传媒上最早的戏曲广告 ,海派京剧是北京以外最大的京剧地区流派 ,《申报》的戏曲广告在很大程度上促进了京剧在上海的发展 ,二者的良性互动体现了近代传媒与新兴艺术之间的密切关系 Peking Opera’s “Shenbao” advertisement is the earliest opera advertisement in modern Chinese media, Shanghai Opera Peking is the largest Peking Opera genre outside Beijing, and “Shenbao” drama advertisement greatly promoted the development of Peking Opera in Shanghai. Both of them are benign The interaction reflects the close relationship between modern media and emerging art