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该文从图书馆在市场环境下的现状入手,通过时消费群体的分析,探讨图书馆怎样利用自身的资源优势组织营销活动,努力探索出一条适合图书馆自己的发展新路。
This article begins with the current situation of the library under the market environment. Through the analysis of consumer groups, this paper explores how the library uses its own resources advantages to organize marketing activities and tries hard to explore a new development path that suits the library itself.