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随着经济社会的发展进步、互联网的兴起和入世给各个行业、各个领域带来的冲击,使我国广播电视事业进入了深刻的变革时期。处于中央台和上星台最前端的市级广播电视更是面临着前所未有的严峻形势,生存与发展已成为市级广播电视必须面对的严峻课题。一、内挤外压——市级广播电视面临的严峻形势严峻形势之一:行业竞争日趋激烈。中央电视台各套节目、省级电视台、大城市电视台卫视节目越来越多,越办越
With the economic and social development and progress, the rise of the Internet and the impact brought by the accession to the WTO on various industries and fields have brought the radio and television industry in our country into a profound period of change. The municipal-level radio and television at the forefront of the CCTV and Xingtai stations is facing an unprecedented grim situation. Survival and development have become serious issues that municipal radio and television must face. First, the pressure inside the extrusion - municipal radio and television are facing a grim situation one of the grim situation: increasingly fierce competition in the industry. CCTV sets of programs, provincial television stations, TV stations in major cities more and more TV programs, more and more