随着我国经济社会的不断发展,人们生活水平得到极大提升,人们在享受充足物质生活的同时,也在不断进行精神享受。近年来,旅游业在我国发展的势头非常的好,人们开始更多的去进行旅游散散心。旅游地品牌个性,还算是一个比较前沿的研究领域,如果旅游目的地具有鲜明的个性,就能够得到更多游客的喜欢和游玩,一旦游客对特定场所有了场所依恋,会对促成故地重游以及游客的忠诚度就有很大的影响意义。本文主要就旅游地的品牌个性和游客忠诚度的相关性进行研究分析。首先简单介绍了这两者之间存在的关系,然后结合内容进行实验设计,得到研究结果。 With the constant development of our economy and society, people’s living standards have been greatly improved. People enjoy their spiritual life while enjoying ample material life. In recent years, the development of tourism in our country has enjoyed a very good momentum. People began to go more for tourism. Tourism brand personality, is still a more cutting-edge research areas, if the destination has a distinctive personality, you can get more like and play tourists, once tourists have a place for a specific venue attachment, will contribute to the re-visit As well as tourists’ loyalty has a great impact. This article mainly studies and analyzes the correlation between brand personality and tourist loyalty in tourist destinations. First of all, we briefly introduce the relationship between the two, and then combine the content of the experimental design, the research results are obtained.