全球经济一体化对我国金融企业管理的发展提供了机遇,同时也面临着种种困难和挑战。企业要想发展壮大,增强国际竞争力,就必须在企业文化建设上下大工夫,因为企业文化是企业精神活动的概括和总结,是企业在长期发展过程中形成的维持企业生存乃至繁荣的精神财富。一个没有文化的企业注定是一个没有希望的企业。企业文化在企业经营管理中的导向、凝聚和激励功能,能够起到物质利益无法取代的作用。因此,加强企业文化建设至关重要,对竞争日益激烈的金融企业而言,更是如此。本文从企业文化的涵义、竟义及加强企业文化建设的途径三个方面进行了初步阐述,,希望能对金融企业的管理者提供参考。 Global economic integration has provided opportunities for the development of China’s financial and business management as well as various difficulties and challenges. Enterprises in order to grow and enhance their international competitiveness, we must make great efforts in the building of enterprise culture, because corporate culture is the summary and summary of entrepreneurial activities is the enterprise in the long-term development process to maintain the survival and even prosperity of enterprises spiritual wealth . A non-cultural enterprise is doomed to be a hopeless enterprise. Corporate culture in the business management of the guidance, cohesion and incentive functions, can play the role of material interests can not be replaced. Therefore, strengthening the building of enterprise culture is of crucial importance to the increasingly competitive financial enterprises. This article first elaborates from the three aspects of the connotation of corporate culture, the righteousness and the ways of strengthening corporate culture construction, hoping to provide a reference for managers of financial enterprises.