论文部分内容阅读
近年来,以“青春”为题材的电影在内地蓬勃发展,“青春电影”票房取得巨大成功的主要原因在于:利用大数据的有效支撑,粉丝经济的巨大威力,牢牢把握市场发展趋向和商业利益,借助新媒体等多种途径为影片增粉。与此同时,青春电影也出现了“票房成败论”导致的文化缺失、创意匮乏、剧本薄弱等问题,引人深思。一、国产青春电影风行的原因(一)粉丝经济的巨大威力近年来,《后会无期》票房表现令人惊叹,这归功于导演韩寒本身就是一个成功的文化品牌。该
In recent years, “youth” as the theme of the movie boom in the Mainland, “youth movie ” at the box office achieved great success mainly because: the effective use of big data support, the great power of the fan economy, firmly grasp the market Development trends and commercial interests, with the help of new media and other means for the film flour. At the same time, the youth movie also appeared “box office success or failure theory ” caused by the lack of culture, lack of creativity, the script is weak and other issues, thought-provoking. First, the reasons for the popularity of domestic youth movies (A) the huge power of the fan economy In recent years, “after the expiration of” the box office performance is amazing, thanks to director Han Han itself is a successful cultural brand. This