本文通过研究,对微博网络营销进行了解读,提出了微博网络营销对于国际贸易的影响,并提出了国际贸易企业利用微博网络平台进行网络营销活动,进行贸易活动的策略,对于促进企业的发展,促进国际贸易的有效发展具有积极的意义。 This article through the study, the microblogging network marketing interpretation, put forward the microblogging network marketing on the impact of international trade, and put forward the use of microblogging network platform for international trade enterprises to carry out network marketing activities, the strategy of trade activities, to promote business It is of positive significance to promote the development of international trade and promote the effective development of international trade.