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品牌作为一种象征性符号,在市场营销中具有积极的作用,它可以有效地促进商品的推广和使用。同时,随着时代进步与发展,品牌已经成为了企业竞争主要因素,为了使其在市场营销中更好发挥出应用,很多商家都在努力打造自己的品牌特色。因此,本文结合了品牌设计的基本理论,对品牌设计在市场营销作用价值进行了一定的分析,并探究了其在市场营销应用中出现的问题及其解决的相关措施。
As a symbolic symbol, brand has an active role in marketing, which can effectively promote the promotion and use of goods. At the same time, with the progress and development of the times, the brand has become a major factor in the competition of enterprises. In order to make it better applied in marketing, many businesses are trying their best to create their own brand characteristics. Therefore, this paper combines the basic theory of brand design, analyzes the value of brand design in marketing and explores its problems in marketing application and the corresponding measures to be solved.