一般地方高校学报缺乏得天独厚的条件,优质内稿成了稀缺资源。在“好稿件给别人是本分,给自家是人情”的态势之下,一般地方高校学报吸引优质内稿的策略有二:一是提高、培养内稿作者对自己学报的认同感和忠诚度,二是争取学校的政策扶持。 General local university journals lack of unique conditions, quality within the script has become a scarce resource. Under the situation that “good manuscripts give others a duty and give their own human beings ”, there are two strategies for local university journals to attract good manuscripts: First, to raise and cultivate the author’s approval of their own journals and Loyalty, the second is to win the school’s policy support.