时间:11月18-20日地点:北京针对业态:大卖场、连锁标超、社区生活超市等授课对象:董事长、总经理、营运总监、采购总监、营销总监等相关管理人员分享内容一:大润发品类规划、品类陈列对接是如何做的分享嘉宾:①大润发华北区总②黄翌——超市周刊零售研究中心特聘讲师——北京大学总裁班特聘讲师大润发门店参观:地址:北京市朝阳区民族园路2号分享内容二:一、会员管理在国内的现状1、会员管理的问题2、我们适合搞会员管理吗?3、会员管理的突破口二、会员管理的前导工作1、会员管理的组织准备2、会员信息的收集与丰富3、沉睡卡的激活与处理4、会员规则的制定与实施三、会员管理的营销应用1、会员管理的价值分析与营销应用2、会员管理在经营中的营销应用四、会员管理的管理总结1、会员经营的数据考核标准制定2、会员管理的财务绩效考核方法 Time: November 18-20 Venue: Beijing For the format: supermarkets, supermarkets superstore, community life supermarket Teaching objects: Chairman, General Manager, Chief Operating Officer, Procurement Director, Marketing Director and other related managers to share a: RT-Mart products category planning, docking is how to do Category Sharing guests: 大 RT-Mart North China ② Huang Yi - Supermarket Weekly Retail Research Center Distinguished Lecturer - Peking University President Distinguished Lecturer RT-Mart stores: Address: Chaoyang District, Beijing Ethnic Park Road 2 Share Content II: First, the status of member management in China 1, member management issues 2, we are suitable for member management? 3, a breakthrough in member management Second, the leading member management 1, member management organization Preparation 2, the collection and enrichment of membership information 3, the activation and processing of sleeping cards 4, the establishment and implementation of member rules Third, the marketing management of membership management 1, member management value analysis and marketing applications 2, member management In the operation of Marketing application Four, management of member management summary 1, members of the data management standards for the development of 2, member management of financial performance test Method