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沙特阿拉伯是海湾的富国之一。在中东地区,沙特的国内生产总值最高,超过1200亿美元,人均7800美元,在发展中国家堪称高水平。沙特是世界上最大的石油输出国,石油储量居世界首位。沙特经济结构较为单一,以石油出口为主,生活消费品主要依赖进口。消费特点是需求旺盛,人们爱好广泛,收入高消费高。沙特市场的另一大特点是,在近1700万人口中,外国居民有近500万,属于低薪阶层,所需的是价格低廉而实用的商品。因此,沙特市场是一个开放的、消费量大的、需求层次广泛的具有潜力的市场。
Saudi Arabia is one of the rich countries in the Gulf. In the Middle East, Saudi Arabia has the highest gross domestic product of more than 120 billion U.S. dollars with a per capita income of 7,800 U.S. dollars, which is high in developing countries. Saudi Arabia is the world’s largest oil exporter with the largest oil reserves in the world. Saudi Arabia’s economic structure is relatively simple, mainly oil exports, consumer goods mainly rely on imports. Consumption is characterized by strong demand, people love a wide range of high income and high consumption. Another distinguishing feature of the Saudi market is that among nearly 17 million inhabitants, nearly 5 million foreign residents belong to the lower-paid class and need low-cost and practical goods. Therefore, the Saudi market is an open, consuming and potential market with a wide range of needs.