20世纪20年代,日本企业家后藤新平在东京成立了“西铁城”手表公司,然而在问世之初,无论后藤新平怎么宣传他的手表,就是无法取得消费者的赏识与认可,所以始终未能打开销售的局面。最后,后藤新平决定采用一种能让顾客有意愿去期待、参与的营销战术。1928年初,后藤新平面向整个东京发布了一条令人吃惊的消息:“请所有东京市民注意了,我将在1月15日这天,动用一架直升机在代官山广场上空抛下一 In the 1920s, the Japanese entrepreneur Goto Shimbun founded the ”Citizen“ watch company in Tokyo. However, at the beginning of the advent of this watch, no matter how Goto Shimbun promoted his watch, it was impossible for consumers to gain appreciation and recognition Always failed to open the sales situation. Finally, Goto Shimbun decided to adopt a kind of marketing tactics that customers are willing to look forward to participating in. At the beginning of 1928, Goto’s plane released an astonishing message to Tokyo as a whole: ”Please be aware of all Tokyo citizens. On January 15, I will throw a helicopter over Daikanyama Square