国产动画是一种文化艺术,对展示我国民族文化、提高我国文化竞争力有非常重要的影响。原创力不足、产业链不完备与产业环境不理想是影响我国当前国产动画产业长远发展的重要问题,本文以《熊出没》为例,分析了国产动画原创力的重要性,并提出了提升国产动画原创力的对策,希望能够为我国国产动画的发展提供一定的帮助和借鉴。 Domestic animation is a kind of culture and art, which has a very important influence on displaying our national culture and enhancing the cultural competitiveness of our country. Inadequacies in originality, incomplete industrial chain and unsatisfactory industrial environment are important issues that affect the long-term development of domestic animation industry in our country. This paper takes “Bears and Haunches” as an example to analyze the importance of the originality of domestic animation, The strategy of animation originality, hoping to provide some help and reference for the development of domestic animation.