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本文通过分析国产动漫的现状,反映出当前动漫产业发展的不合理性,主要体现在片面重视新技术的运用而客观上导致动漫内容的贫乏苍白,冲击了动漫产业“内容为王”的主体地位;从生产与消费的角度分析短期利益、互联网亚文化、受众感官退化是制约动漫产业“内容为王”的发展瓶颈,主张从技术理念、国家政策、行业引导等方面努力,重构动漫产业的“内容为王”。
This article, by analyzing the current situation of domestically produced animation, reflects the irrationality of the current development of the animation industry, which is mainly reflected in the one-sided emphasis on the use of new technologies while objectively leading to the impoverished content of animation and the impact on the animation industry. The status of the main body; from the perspective of production and consumption analysis of short-term interests, Internet subcultures, the sense of audience degradation is the bottleneck restricting the development of the animation industry “content ”, advocating from the technical concept, national policy, industry guidance and other efforts, Structure animation industry “content is king ”.