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老边饺子是沈阳饮食业第一名牌产品,有169年历史,但近年来一直没有大的起色。1997年年初,沈阳饮服集团公司党委新一届班子成立,即抓名牌意识教育,使干部职工醒悟到:名牌作为无形资产只有珍惜它、爱护它,才能使它发挥作用,否则,就可能丢掉最值得珍惜的东西。60年代,为了让国际友人能吃上老边饺子,老边饺子馆曾派出赵效彦到国际列车的餐车上,为国际友人现点现做,
Laodian dumpling is Shenyang’s first brand of catering industry, with a history of 169 years, but in recent years there has been no big improvement. At the beginning of 1997, a new party of the party committee of Shenyang Beverage Service Group Company was established. That is, education on brand awareness prompted cadres and workers to wake up to the point that brand names as intangible assets can only be used by cherishing it and protecting it, otherwise it may be discarded The most cherished thing. In the 1960s, in order to allow international friends to eat old-style dumplings, the Lao Dian Dumpling House dispatched Zhao Xiaoyan to the international train dining car to do something for international friends.