电力体制改革的重点内容之一就是 发供电分离,建立电力竞争的市场机制。 随着新一轮电力电源建设的高潮即将过 去,电力供需矛盾逐步缓和,处于激烈市 场竞争的发电企业,发电营销将突显极 其重要的地位。做好发电营销,争取更高 的电价、更高的负荷率、更多的机组利用 小时数,是摆在发电企业面临的紧急问 题。 从思想观念上重新认识发电营销 发电营销不同于普通制造型企业的 产品营销,不仅仅是其产品无法贮存、产 供销同步的特点,还与其销售对象、销售 方式、销售渠道、定价手续、制造成本控 One of the key elements of the power system reform is the separation of power generation and power supply and the establishment of a market mechanism for electricity competition. As the climax of the new round of power supply construction is approaching, the contradiction between supply and demand of power is gradually eased and power generation enterprises in fierce market competition will see the power generation marketing highlighting the extremely important position. Good power generation marketing, strive for higher electricity prices, higher load rates, more hours of use of units, is placed in the power generation companies are facing an urgent problem. Re-recognizing power generation marketing from the ideological concept Different from the ordinary manufacturing-oriented enterprise marketing, product marketing is not only the characteristics of its products can not be stored, the production and marketing synchronization, but also with its sales targets, sales methods, sales channels, pricing procedures, manufacturing costs control