【目的】梳理开放信息环境下传统学术出版商的内容运营趋势,为我国学术出版发展提供借鉴。【方法】选取学协会出版的代表性机构——英国物理学会出版社为研究对象,从内容运营视角分析其近年来在合作出版、学术增值、开放获取方面的建设策略。【结果】英国物理学会出版社着重与世界范围内物理学组织和个人的良好交流和沟通,积极采用知识集成和知识发现方法,并大力支持开放获取运动。【结论】传统学术出版商应在内容开发层注重与研究人员、领域机构和图书馆等学术共同体的互动协作,在内容组织层强调学术资源加工处理和关联整合强度,在内容传播层充分利用开放获取环节。 [Objective] To sort out the trend of content operation of traditional scholarly publishers in the open information environment and provide reference for the development of scholarly publishing in our country. 【Methods】 The Institute of Physical Medicine published a representative institution published by the Institute as the research object, and analyzed its construction strategy in terms of content publishing, academic value-added and open access from the perspective of content operation. 【Results】 The British Physical Society Press focused on good communication and communication with physics organizations and individuals in the world. It actively adopted knowledge integration and knowledge discovery methods and strongly supported the open access movement. 【Conclusion】 Traditional academic publishers should pay attention to the interaction and collaboration with academic communities such as researchers, field organizations and libraries at the content development level, emphasize the strength of academic resource processing and correlation integration at the content organization level, make full use of the openness Get the link.