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经济大潮滚滚涌动,广告作为其中的一个因素,越来越活跃于整个世界,几乎无处不在、无时不在。公益广告,亦即社会广告,主要是指不以获取经济利益为直接目的的广告形式。它具有商业广告和其他宣传、教育形式难于替代的作用和独特的地位。“公益广告只是塑造现代企业形象的一种公关形式。冷水泡茶慢慢浓!通过一点一滴的积累,循序渐进,最终才能从平淡中升华出辉煌”。
As the economic tide is rolling, advertising is increasingly active in the entire world as one of the factors, almost everywhere and ever. Public service advertisements, that is, social advertisements, mainly refer to advertisements that are not for the direct purpose of obtaining economic benefits. It has the role and unique position of commercial advertising and other promotions, forms of education that are hard to replace. “Public service ads just form a public relations form of modern corporate image.Cold tea slowly thicken! Through the accumulation of bit by bit, step by step, and ultimately to sublimate from the plain of brilliant.”