市场如同波涛汹涌的大海,变幻莫测。如何才能准确把握市场走向,从而出奇制胜?多换几个角度调查市场,分析市场,会有令人满意的收获。美国有一家生产食品和饮料的企业,为了摸清市场行情,做到准确决策,他们搞了个市场调查,调查的对象不是商场,也不是消费者,而是垃圾。他们把不同地方的垃圾收集起来,从包装物、残渣余料、废弃物中窥探消费者的需求,预测消费走向,结果,获得成功。海尔公司在产品开发上也有一个值得借鉴的观点:用户的难题就是新产品开发的方向,就是 The market is as unpredictable as the choppy sea. How can we accurately grasp the market trend, so surprisingly winning? More for a few angles to investigate the market, analyze the market, there will be a satisfactory harvest. In the United States, an enterprise producing food and beverage has made a market survey in order to find out the market conditions and make accurate decisions. The investigation is not targeted at shopping malls, nor consumers, but trash. They collected rubbish from different places, probed consumers’ demands from packaging materials, residual materials and wastes, and predicted the trend of consumption. As a result, they succeeded. Haier company in product development also has a point of view: the user’s problem is the direction of new product development, that is