商标和商品名称的人性化命名主要采用情感诉求策略,迎合消费者追求健康、彰显身份、望子成龙、趋吉求美、喜爱传统、尚异标新等心理需求,命名依据取自商品的制作者、消费者和商品本身特点等。此类名称多运用名词,也有少量动词、形容词及主谓结构;修辞方式多用比喻、比拟;语言风格丰富多彩,有严肃庄重、亲切温馨、潇洒奔放型、轻松活泼型、诙谐幽默等类型。 The humanized naming of trademarks and product names mainly adopts the emotional appeal strategy to cater to the psychological needs of consumers in pursuing health, highlighting their identities, looking forward to the future, encouraging the United States, preferring the traditional and still different standards, taking the name from the producer of commodities, Consumers and the characteristics of the product itself. Such names are mostly used nouns, but also a small number of verbs, adjectives and subject-predicate structure; rhetorical methods are more analogy than analogy; language style is rich and colorful, with serious solemn, cordial and warm, bold and unobtrusive, relaxed and lively, humorous and other types.