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随着全球化的持续发展,美剧不仅打破了地域空间的限制而受到各国观众的喜爱,其产业链式的运作模式更是为其在中国乃至全球的成功推广提供了重要保障。多年来,美国的电视剧产业经过不断的发展完善,包括剧集创意的提出、制作播出以及伴随剧集衍生开发的各种产品在内,各环节已形成一套成熟的产业化运作模式。本文将对美剧的产业化制播模式进行分析探讨,希望能为促进中国电视剧产业的良性发展、使国产影视剧更好地“走出去”提供借鉴。
With the continuous development of globalization, the U.S. drama not only broke the limitation of geographical space but was loved by the audience from all over the world. Its industrial chain mode of operation provided an important guarantee for its successful promotion in China and even the world. Over the years, the TV drama industry in the United States has undergone continuous development and improvement, including the creation of drama creations, the production and broadcast of various products accompanying derivative drama development, and a mature industrialization mode of operation has been formed in all sectors. This article will analyze and discuss the mode of industrialized broadcasting of American TV. I hope that it can provide reference for better development of domestic TV drama in order to promote the healthy development of Chinese TV drama industry.