传世先秦文献和出土文献所反映的实际称谓与礼书记述相一致,呈现出上尊下卑的规律。“字以敬名”、“谥以尊名”和尊而称爵、讳而不名等形式,都承自遥远的珍名心理,是在等级森严的君主社会中的曲折反映。国外人类学、民族志和我国近数十年的考古资料,展示出原始民族惧怕鬼神和巫术的避名心理。殷商已将这种语言和心理隐约地体现在庙祭文字中。周人继承殷商讳名习俗,经过损益,纳入礼制, 先贯彻在丧祭礼中,随即与丧服制度结合,讳及旁系之亲,最后渗透到阶级社会中,形成绵延两千余年的避讳制度。从礼制角度揭示殷商庙号日干称谓之所以多用柔日,应与丧祭中的虞祭、卒哭、拊庙礼有关,日干称号即刻于庙主背面的拊庙日记号,这对争论不休的商王庙号研究无疑开启了一条新的思路。 The pre-Qin literature and unearthed documents reflect the actual titles and rituals consistent with the book, showing the law of inferiority and inferiority. “Character to respect ”, “谥 in order to respect name ” and respect respect and call the jazz, taboo and nameless and other forms, are inherited from the distant Zhenming psychology, is a tortuous reflection in the hierarchical monarchy . Foreign anthropology, ethnography and the archaeological data of recent decades in our country have demonstrated that the primitive people were afraid of the spirits of spirits and witchcraft. Yin Shang has this language and psychology looming reflected in the temple festival text. Zhou people inherit Shang commercial taboo name customs, through profit and loss, into the ceremony, the first implementation of the funeral ceremony, then with the mourning system, taboo and patricide, and finally infiltrated into a class society, the formation of more than two thousand years Taboo system. From the point of view of the ceremony, the reason why Yin dry temple title is used more than soft day, should be related to the sacrificial offering, the crying, and the temple ceremony in the funeral ceremony. The title of the date of the dry date is the temple diary immediately on the back of the temple, Arguably, the study of the Shang and Wang Temple no doubt opened up a new way of thinking.