上世纪九十年代末,国内经济连锁型酒店为适应市场需求面产生并快速地成长壮大,创立了众多的连锁酒店知名品牌,取得了不俗的发展业绩。7天酒店集团在国内经济连锁型酒店的会员体系当中是规模和数量最大的一家,已经成为国内经济连锁型酒店业一个领先性的品牌。因此,加强对7天酒店集团发展及市场营销问题的研究,具有十分重要的意义和作用。本文简要介绍了7天酒店集团经营发展的基本情况和突出特色,深入分析了7天酒店集团营销策略好的做法和存在问题,研究提出了进一步优化7天酒店集团营销策略的对策和建议。 In the late nineties of last century, the domestic economy chain-style hotels produced and rapidly grew to meet the demand of the market. They established many well-known brand names of chain hotels and achieved remarkable development achievements. 7 Days Hotel Group in the domestic economic chain hotel membership system which is the largest and largest number, has become the domestic economy chain hotel industry a leading brand. Therefore, to strengthen the 7-day hotel group development and marketing research, has a very important significance and role. This article gives a brief introduction of the basic situation and outstanding features of the seven-day hotel group’s operation and development, deeply analyzes the good practices and existing problems of the seven-day hotel group’s marketing strategy and puts forward the countermeasures and suggestions for further optimizing the marketing strategy of the seven-day hotel group.