随着经济全球化的趋势不断加强,跨国际贸易已经成了当下各国推动经济发展的重要因素、手段和方式。由此而来的广告英语翻译也成了当下存在的一个经济环节、参与方式。而各国间的文化差异,比如价值观、生活方式、生活习惯、历史背景、地理要素等差异,往往对广告翻译有着重大的影响。 As the trend of economic globalization continues to intensify, cross-border trade has become an important factor, means and mode for all countries to promote economic development. The resulting translation of advertising English has become the present existence of an economic link, way of participation. The cultural differences among countries, such as values, lifestyles, living habits, historical background, geographical elements and other differences, often have a significant impact on advertising translation.