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OTT TV是一种通过开放性互联网面向接收终端进行视频传输及互联网应用相融合的综合性服务,强调服务和物理网络之间的无关性。从消费者层面来说,OTT TV也即互联网电视,我国OTT TV服务的播出平台、内容来源及相应的集成要求均有一定的限制,不可随意涉足。按照计算机网络、通信网络、广电网络实现“三网融合”的基本建设要求,各广电运营商均针对完善的支撑OTT TV业务的IP承载网建设进行探索。
OTT TV is a comprehensive service that integrates video transmission and Internet applications through an open Internet for receiving terminals, emphasizing the irrelevance between service and physical networks. At the consumer level, OTT TV, that is, Internet TV, the broadcast platform for OTT TV services in our country, the source of content and the corresponding integration requirements all have certain restrictions and are not free to set foot in. In accordance with the requirements for capital construction of “triple play” in computer networks, communications networks and broadcasting networks, all radio and television operators are exploring the construction of an IP bearer network that supports OTT TV services.