市场经济的发展,给企业经营提出了更高的要求。每个企业都希望发挥自己的优势,在激烈的市场竞争中确立自己的地位。近年来,我国各类高技术企业如雨后春笋般涌现出来。这些企业往往存在着知名度低、无强大经济实力等问题。因此,确立自己的公关战略就成了高技术企业发展过程中的一个重要环节。那么如何利用有限的实力树立自己的企业形象、创造名牌,从而尽快走向成功呢? 为让企业领导者了解公共关系在企业经营中的重要,我们邀请中国智密研究所学术委员会副主任、中国科学院管理研究会理事俞卓立先生,专门撰写了有关高技术企业如何做好公关工作的一组文章。作者多年来一直在中国科学院的研究所和院机关从事研究和管理工作,曾先后在北京中关村的两家大公司担任公关部长,有深厚的理论基础和丰富的公关实践经验。他的文章论述谨严、深入浅出,具有较强的可读性。希望这组文章能对广大企业经营者有所帮助。 The development of the market economy puts forward higher requirements for business operations. Every company wants to play its own advantages and establish its own position in the fierce market competition. In recent years, various types of high-tech enterprises in our country have sprung up. These companies often have problems such as low visibility and lack of strong economic strength. Therefore, establishing its own public relations strategy has become an important part of the development of high-tech companies. So how to use limited strength to establish their own corporate image and create brand names, so as to achieve success as soon as possible? In order to enable business leaders to understand the importance of public relations in business operations, we invite the Deputy Director of Academic Committee of China Chimi Institute, Chinese Academy of Sciences Mr. Yu Zhuoli, Director of the Management Research Institute, wrote a series of articles on how high-tech companies can do public relations work. The author has been engaged in research and management work in the research institutes and institutions of the Chinese Academy of Sciences for many years. He has served as a public relations minister in two large companies in Zhongguancun, Beijing, and has a deep theoretical foundation and rich practical experience in public relations. His articles are rigorous and profound, and they have strong readability. I hope this group of articles will help the majority of business operators.