论文部分内容阅读
CI是英文Corporate Identity的缩写,直译为企业形象识别,企业为使公众在市场激烈的竞争环境中留下良好的特别印象而设计的理念标识,并据此规范操守,付诸行动。本文以CI战略的原理为基础,尝试探索应用到成人高校,就是成人高校形象识别UI(University Identity),通过分析引入成人高校形象识别的必要性和意义,旨在突出成人高校的特色,提高成人高校的知名度和美誉度。并以上海普陀区业余大学为例,尝试提出其UI成人高校形象识别系统,强调重视成人高校的形象意识,提高成人高校发展的经济和社会效益。
CI is the acronym for Corporate Identity in English. Literal translation is the identification of corporate identity, the corporate identity designed to leave the public with a good special impression in the highly competitive market environment, and to act accordingly. Based on the principle of CI strategy, this paper attempts to explore the application of identity to adult college and university students. It analyzes the necessity and significance of image recognition in adult colleges and universities, and aims to highlight the characteristics of adult colleges and universities and enhance the awareness of adults University’s reputation and reputation. Taking Shanghai Putuo District Amateur University as an example, this paper tries to put forward the image recognition system of its UI for adults, emphasizing the image awareness of adult colleges and universities and increasing the economic and social benefits of the development of adult colleges and universities.