当前,中国网络剧的市场发展成绩斐然。流量、数量、口碑等数据的持续增长是重要表象,其本质是创作质量的不断提升;广告形式的创新、付费模式的开启、网台联播的实践以及剧漫联动的尝试正在打造全新的商业模式。 At present, the market development of China’s Internet drama is impressive. The continuous growth of data such as traffic, quantity, word-of-mouth, etc. is an important manifestation, and its essence is the continuous improvement of creative quality. The innovation of advertising forms, the opening of paid mode, the practice of network-station simulcasting and the attempt of dramatic and diffuse linkage are creating new business models .