市场竞争力是企业驾驭市场的能力,是企业各方面能力的综合体现,同时也是企业生存和发展的保障。本文通过对中小企业市场竞争力现状及影响市场竞争力要素的分析,提出了中小企业应通过关注顾客需求、品牌营销、行为艺术营销、逆向营销、开展电子商务等策略提升其市场竞争力。 Market competitiveness is the ability of enterprises to control the market, is a comprehensive manifestation of all aspects of business capabilities, but also the survival and development of business protection. Based on the analysis of the present situation of SMEs market competitiveness and the factors influencing market competitiveness, this paper proposes that SMEs should enhance their market competitiveness by focusing on customer needs, brand marketing, performance art marketing, reverse marketing and e-commerce.