要终结绘本盗版,需要多方力量的参与:法律需要完善,民众需要教育,市场需要监管。新世纪以来,绘本在中国经历了一个十余年的从认知、了解到被读者接受的漫长过程。蒲蒲兰营销总监卢芳曾经调侃说:“要是哪一天开始有人盗版绘本了,绘本就火了。”不过,让卢芳没有想到的是,几年过去,她的玩笑话竟“一语成谶”。随着近几年童书市场的火爆,曾经小众的绘本如今也成为盗版书商的“新宠”。近三年来,绘本出版方开始加大打盗力度。近日,上海上谊贸易有限公 To end the pictorial piracy requires the participation of multiple forces: the law needs to be perfected, the people need education, the market needs regulation. Since the beginning of the new century, picture books have undergone more than ten years of cognition in China and have learned the long process accepted by readers. Po Po Lan Marketing Director Lu Fang once ridiculed: “If one day someone began to pirate pictures, the picture book on fire.” However, Lu Fang did not think that a few years later, her jokes actually “ A prophecy”. With the popularity of children’s book market in recent years, the once-niche picture book has now become the “new favorite” of pirated booksellers. In the past three years, the publisher of pictorial books began to intensify their efforts to steal pirates. Recently, Shanghai Yi Trading Co., Ltd. on