谈到旅游消费活动中的非理性,大部分人都会将其与盲目消费、过度消费等联系起来,那些都是非理性消费行为,但是作为人类活动行为中的很重要的一部分,非理性在我们的任何活动行为中均有体现;人类活动中的非理性有积极的一面;认识我们消费行为中的非理性有着十分重要的指导意义;同时,旅游开发者在利用旅游者的非理性的过程中,应该注意正确引导,要以更好地服务游客为原则。 When it comes to irrationality in tourism consumption activities, most people associate it with blind consumption, excessive consumption, etc., which are all irrational consumer behaviors. However, as an important part of human activities, irrationality in our Any activity in the behavior are reflected; the irrational human activities have a positive side; understanding of our consumer behavior in the non-rational has a very important guiding significance; the same time, tourism developers in the use of tourists in the process of irrationality, Should pay attention to the correct guide, to better serve the principle of tourists.