近些年来,越来越多的明星跨界当起了导演,许多知名的演员、作家、主持人、编剧纷纷投身于导演工作。不断壮大的跨界导演群体在影片题材的选择上日趋多样化,敢于尝试各种类型片。跨界导演的出现一方面为中国电影界注入了新鲜的血液,另一方面也带来了许多争议。本文将通过明星跨界当导演的原因、优势、作品特征、营销等几方面,来分析这一现象。 In recent years, more and more star cross-border as a director, many well-known actors, writers, presenters, writers have joined the work of the director. Growing cross-border director groups in the choice of film themes increasingly diversified, dare to try various types of films. The emergence of cross-border directors on the one hand for the Chinese film industry has injected fresh blood, on the other hand also brought a lot of controversy. This article will analyze this phenomenon through the reasons, advantages, works characteristics, marketing and other aspects of star cross-directors.