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信息技术的快速发展,促使当前社会进入了新媒体时代,进而当前人们的学习、工作、生活等多方面都在其影响下发生了变化。网络已然充斥于各行业间,高校不可避免的也受到了其影响。这一信息技术的发展,在便捷人们信息获取、提升信息传播速度的同时,也将信息不实问题暴露了出来。这一实际情况的存在,对当前高校的网络舆情工作提出了新的要求。本文主要就高校网络舆情的含义及特点、新媒体视野下进行高校网络舆情引导工作的必要性、引发高校网络舆情的原因、当前高校网络舆情工作的现状及相应改善措施这几方面的内容进行相关论述。
The rapid development of information technology has prompted the current society to enter into the new media era. In the mean time, people’s learning, working and living conditions have undergone such changes. The network is already flooded with various industries, and universities are inevitably affected by it. This information technology development, in the convenience of people access to information, improve the speed of information dissemination, but also will reveal the problem of information false. The existence of this actual situation has put forward new requirements for the work of network public opinion in the current colleges and universities. This article is mainly about the meaning and characteristics of network public opinion in colleges and universities, the necessity of network public opinion guidance in new media field, the cause of network public opinion in colleges and universities, the status quo of network public opinion in colleges and universities and corresponding improvement measures Discussion.