论文部分内容阅读
新媒体的发展已经进入全面移动化、社交化的新时期。对于地方新媒体而言,如何抓应对机遇和挑战是一个至关重要的问题。结合成都市不同形态新媒体的发展现状,笔者认为,地方新闻门户网站要跟进移动化、社交化的趋势;作为融合媒体的客户端,用优质内容吸引和留住用户,同时重视自身的推广;微博作为依赖公共平台的轻新闻产品,要通过核心内容的原创来体现差异化和特色。
The development of new media has entered a new period of full mobility and socialization. For local new media, how to deal with the opportunities and challenges is a crucial issue. Combined with the development status of different forms of new media in Chengdu, the author believes that local news portals should follow the trend of mobilization and socialization. As the client of converged media, attract and retain users with premium content while paying attention to their own promotion ; Weibo as a light news product that relies on the public platform must reflect the differentiation and characteristics through the original content of the core content.